Benson Shapiro wrote an article at the Harvard Business School called commodity Busters: Be a Price Maker, Not a Price Taker. In the article, he very elegantly writes about the importance of differentiating oneself from the competition. Rather than competing head to head, it is wise to pick a niche and become a monopolist in ones own right.
Monday, March 19. 2007
Be a Price Maker, Not a Price Taker
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